To a lot of individuals, the pleasures of life are usually at the warm cup of coffee and a good book. Coffee and books make the best combination whether it is in the wee hours of the morning before the rest of the world wakes up or late in the night in your favorite reading corner. It is this classic duo that has spawned an increasing fashion sensation: the books and coffee shirt, a comfy, fashionable and creative garment; made expressly to be worn by bookworms and coffee gurus.
So what is a Books and Coffee Shirt?
Books and coffee shirts are not just ordinary casual wear of clothing but it makes a point. These shirts are usually designed in a creative way, witty sayings, alluring graphics which blend the love of the book and the satisfaction of coffee. These appear in different styles, such as traditional short sleeves T-shirts, as well as long-sleeved tops, sweatshirts, hoodies, and they can be used year-round.
These shirts are usually produced in soft breathable material like cotton or a combination of materials, the latter being the preferred choice to guarantee comfort. They can be ideal to curl up on the couch with the book of your choice, go to your local cafe or even attend a less formal gathering with like minded bookworms.
The Books and Coffee Shirt Trend as it Grows
The marketing strategy of the books and coffee shirt can be summarized as lifestyle and identification. The world is increasingly based on hyperactive schedules and an overdeveloped attachment to technology, therefore, beholding such trends, lots of individuals are turning to more contemplative pastimes. The process of reading and drinking a nice coffee represents a symbol of relaxation, self-care and personal pleasure.
You wear a book and coffee shirt in order to represent a little bit of yourself without uttering a word. It is one way of identifying with others sharing similarities of cherishing the same warm rituals. To introverts, book lovers and those of us who love caffeine, it is a comfort item as well as a conversation starter.
